As reaffirmed at the 1996 UN Habitat Conference, Adequate Shelter for All has been recognized as a basic human need and all countries have the responsibility to take appropriate actions in order to promote, develop and ensure the provision of adequate housing for its citizens. Moreover, shelter and economic development are mutually supportive as housing forms an important part of any nation’s strategy for the alleviation of poverty and employment generation.
The growth of housing and construction industry in Pakistan has been typical that of a developing country. In view of a high rate of population growth and continuous influx from rural to urban areas, Pakistan faces a perpetual shortage of housing. There is a backlog of 6 million housing units, which increases by approximately 300,000 units per year. The current need is around 600,000 units per year, whereas only 325,000 units become available every year, thus a further backlog is created leading to ever greater demand of land and construction.

It is in this backdrop that Maxim Properties is making a noteworthy contribution in Pakistan’s housing and construction sector, wherein policy and regulation are provided by the government but most of the on-ground development remains the responsibility of the private sector. A part of Maxim Group, Maxim Properties is a corporate umbrella under which a number of development and construction companies work. These companies acquire chunks of land, plan and build projects on them, and offer these projects for sale to the public. They are amply assisted in the process by the Group’s real estate marketing and advertising subsidiaries, Maxim Marketing and Maxim Advertising.

The tremendous growth potential of the real estate sector in Pakistan, backed by correct economic fundamentals and macro indicators, has attracted substantial foreign investment over the recent years and high-profile projects have been undertaken by some big international names. Maxim Properties is specially geared up to facilitate foreign investors and enter into mutually beneficial collaboration with them in Pakistan.